.NEARLY ONE BILLION individuals are actually directing their votes in India's general vote-casting. It is actually the largest democratic workout in background-- and also could also be the absolute most expensive. Investing is assumed to connect with 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Studies (CMS), an Indian non-profit. That will be greater than double the volume spent in the previous vote-casting in 2019 as well as even go over the cash money sprayed in The United States's presidential vote-casting in 2020. Why do Indian political parties invest such huge amounts?